Why this app thinks like a personal trainer
It didn't start with software. It started in the gym.
This was built from more than 25 years of coaching real people through changing schedules, injuries, plateaus, missed weeks, different goals and very different bodies. Thousands of small judgment calls about what someone should do next.
That's what's behind the app: accumulated coaching judgment from Dave Vaughan, B.S. Exercise Science — not a feature list invented in a conference room.
25+
Years coaching
B.S.
Exercise Science
$39
Per month
How the coaching works.
Your body, schedule, pain, recovery, equipment and consistency change. Your plan should change with them.
01
Tell us what's real
Goals, schedule, equipment, injuries, preferences. The honest version, not the ideal one.
02
Get today's Play
A workout built for the day actually in front of you — not the day the program assumed.
03
Show us what happened
Log the training, the pain, the form, the food, the progress. That's the coaching input.
04
Get the next decision
The plan adapts — or Dave gets flagged when it needs a human set of eyes.
The difference shows up when real life does.
A shoulder or knee starts bothering you
Typical appYou search for a replacement exercise
Play By DavePain feedback changes the movement
Today's workout no longer fits
Typical appYou skip it or reorganize it yourself
Play By DaveChange Today's Play around time, equipment, energy or discomfort
You're unsure about your form
Typical appYou rewatch a generic demonstration
Play By DaveUpload the set for a Camera Form Check
You disappear for a week
Typical appAutomated reminders keep firing
Play By DaveThe coaching system flags that you may need help
Nutrition starts drifting
Typical appYou open a separate tracking app
Play By DaveTraining, food, macros and habits stay connected
Progress stalls
Typical appYou get the same plan again
Play By DaveThe next decision changes, and Dave can step in
The Film Room
Do the work. Earn my eyes on your plan.
Complete 6 Plays in 14 days and Dave personally reviews what you completed, where you struggled, and what he'd change next in your training.
No meaningless points. No generic badge.
Start My Plan
What you actually get.
Know what to do today
- Walk in knowing exactly what you're doing, built around your goal, gear and schedule
- Only 25 minutes today? Change Today's Play and still train what matters
- Home, gym, hotel room or outside — the plan works where you actually are
It responds to you
- Say something hurts and the movements change — no searching for substitutes
- Send a video of your real set and get feedback on the lift, not a generic demo
- Training, food, habits and progress stay in one place instead of four apps
It keeps coaching
- Go quiet for a week and you get help, not another guilt-trip reminder
- The Film Room: 6 Plays in 14 days puts your plan in front of Dave
- Guidance when you need it, instead of waiting for your next session
Coached, not generated.
"He didn't hand me a harder program. He fixed the reason I kept quitting in week two."
"First coach who actually built around my schedule instead of telling me to find more time."
Is this just an AI app?
No. The coaching methodology is Dave's — 25+ years of it. Technology helps deliver and scale it. When something needs a human, it gets routed to Dave, and you're always told plainly whether a response came from Dave or from his assistant.
Do I need a gym?
No. Tell it what equipment you actually have — including none — and the Play is built around it.
What if something hurts?
You report it and the movements change. Coaching feedback is not medical diagnosis or treatment; if something is genuinely wrong, you'll be told to stop and see a professional.
Can I cancel?
Anytime. $39/month, no contract, no cancellation call.
General fitness programming — not medical advice, diagnosis or treatment.